I’ve been thinking of ways in which I could make my blog more inclusive, and somehow more of a shared experience. People often ask me what exactly is blogging, how it’s done and could they do it?. So I’ve put together some observations and tips you may find interesting and helpful and It’s not just about fashion I want to share any skills or experiences I have learnt as I’ve made my way through life in my 25 years of living.They say Sharing is caring after all. So, first topic is the blogging itself as this is probably my most asked question on social media.
But before I do here’s a few important qualifications: I have been blogging for 11 months which has taught me a lot but in no way do I consider myself some sort of expert; in fact I’m learning all the time, but I am going to try to share with you some of those lessons that I have learnt. Most of these I’ve got to say from a lot of trial and error. Also if you are looking for any hidden secrets to change your following from hundreds to thousands of followers over night you wont find that here either – this is a personal post on things I’ve learnt along the way to becoming a fashion blogger.
1.Do you really want too do it?! Actually is blogging what you really really want to do? I mean, really really want to do? like really? Because for me it was. I didn’t think: ‘Oh that looks sort of okay.’ I knew 100% that was the career I wanted and went for it. I say this because it’s easy to look at a blog and see an end product and think it looks ‘easy’. Sure it’s a fun career, well for me anyhow, but not one I would discribe as easy. I still get asked what I do when I am not taking photos and it always brings a smile to my face as photo taking probably takes up about 20% of my working time. However If you’re willing to take on the challenge of running your own business, love social media and work hard then you could be in with a shot, read on!
2.Brain storm. This is probably the most important advice I could give. Even if you have been blogging for a while I think it’s vital. Before I started my blog I remember doing a brainstorm with ‘London style girl’ as my starting point and scribbling madly all the buzz words that seemed to branch off from it. I remember just writing down all words that I wanted my blog to be and how I wanted it to be perceived by others, words like ‘Fun’, ‘Colour’, ‘Fashion’, ‘Sophisticated’, ‘Classy’,’Pretty’, ‘Interesting’, Edgy, London’. In order to create something, you need to have a clear idea of what it is you want to be creating . Of course with time you are going to develop as a person and your style may change, your taste may change; you may want to focus on a wider range of topics and all of that’s okay as long as you have a clear idea in your own mind of why you are doing it in the first place.
3.Don’t be intimidated. Easier said than done, I know. Luckily for me when I started blogging I didn’t really know too much about it or spend much of my time on looking at other blogs (thank god) as I think if I had It would probably have the scared the life out of me. Don’t spend your time checking on others, even if they have been blogging for years, don’t ever think to yourself ‘I can’t do that’. If you start a blog the chances are that at the beginning it will be pretty basic (mine was)and yes you will have very few people reading it (mine did) and all that’s totally okay and normal.Don’t worry about that, if you are in it for the long haul you will find that the more excited you get the harder you will be searching the internet for the answers to the questions that will invariably come along.Before you know it months will have gone by and you will have created something pretty cool with interesting content. Look at the bigger bloggers for inspiration for sure, get inspired by the amazing work they have created but remember your path is yours alone and you are only just beginning.
4.Set yourself Goals. So by now you’ve realise it’s what you want to do, you’ve taken on the challenge, you’ve brain stormed and you’ve got some good ideas to go with. We’ve all heard about setting goals, in fact most (if not all) high achieving business people speak about goals as if it were religion and I can see why. Setting yourself goals and having something you are working towards is what will keep you going no matter what. I’ve found in the past that my content has dropped when I’ve lost focus and I can end up sort of blogging for the sake of it. However when I get excited and have amazing ideas in my head, it certainly shows. If you are feeling unproductive – re visit your goals and remind yourself what it is you are trying to do, why your blog is so important to you.
5.Have fun. You don’t need a lot of money to start a blog but one thing I would highly recommend is investing money in a good camera, alternatively if you can afford it find the best photographer to shoot the images for you (assuming it’s a fashion blog). I find Sunday’s are the most effective day to post but I would highly recommend posting more than once a week if you can, in fact the more the better. Show your personality in what you do and have fun with it. People enjoy watching people having fun and doing what they love, so go for it- give them what they want!