I decided to write this blog post as it’s still a question I get asked a lot. Although blogging is still a relatively new job title to have I have watched a number of bloggers rocket over just this last year since I entered the blogging world myself, fuelled primarily by more and more brands starting to embrace these platforms for advertising and branding. If you are thinking about starting up your own blog, then this post may be of interest to you.
1. Being a photographer. Having an Instagram account is a by-product(but an important one) of any blog and both should correlate with each other to make it clear what your identity is. Of course, outfit shots will be taken by someone else but it’s important to have the rest of your content to a high standard. Getting good at taking product shots, detail shots and selfies are all part of what it means to be a blogger.
2. Being a writer. Being an amazing writer is definitely not my particular strong point but you don’t need to be ‘Shakespeare’ to be able to communicate effectively. If you are passionate and honest with your writing the readers will respect you and you will carry them with you.
3. Being a Stylist. Putting together an outfit for a blog post is very different to ‘getting dressed for the day.’ A lot of prepping and planning will go into what to wear for an outfit post and It is always important to make it as interesting as possible.
4. Being a Model. I don’t mean this in the sense of trying to get on the front cover of Vogue type modelling but being a blogger you have to choose to put yourself at the centre of what you are doing and how to portray your clothing and your particular image. The amazing thing about blogging is that you don’t need to be a ‘model’ at all. Fashion bloggers can be any shape or size but the way you choose to model clothing is what will make you and your blog – you.
5. Being a Retoucher/ Editor. Let’s be honest, in this day and age, no one uploads unedited photos of themselves on the internet, well hardly anyone anyway and especially not bloggers. Knowing how to use different editing tools is all part of being a blogger. I use VSCO and Photoshop mainly for my Instagram pics.
6. Being a Social Media Manager. Knowing what to post, what to say and what time to do it is all so important in the world of social media. Knowing about relevant hashtags and being in the know about what’s trending is also important if you want to get yourself noticed too. (tip: posting between 7pm-9pm is good for Instagram likes).
7. Being an Accountant. This as a blogger is a topic I knew very little about before starting blogging and something I naively didn’t think I would have to know anything about. However chasing up invoices and keeping a track of payments is all part of the job.
Hopefully this blog post was useful to you and that I have shed some light on the different aspects of what it means to be a blogger.